We are pleased to share with you the so encouraging achievements of the 2018 Cine por mujeres Festival. This First Edition has fully met our expectations and goals. Backing us up are the 5,434 attendants to the activities we scheduled.
Screenings
During the Festival, 29 films were screened: 25 feature films, three documentaries and an animation film.
COMPETITIVE SECTION. Award-winning Film: The Breadwinner Nora Twomey, director.
FOCUS SWEDEN SECTION. Sweden, Guest Country. 6 recent and relevant films directed or produced by Swedish women were screened.
THREE WOMEN, THREE FILMS, THREE VISIONS OF LATIN AMERICA SECTION.
PANORAMA DE DIRECTORAS IBEROAMERICANAS.
IBERO-AMERICAN WOMEN DIRECTORS PANORAMA.
OFF Festival. ISTITUTO ITALIANO DI CULTURA MADRID. Director Elisabetta Sgarbi presented her film L’altrove più vicino.
3,847 viewers attended these screenings.
Cine Estudio, Círculo de Bellas Artes, before the screening of the award-winning film of the 2018 Cine por mujeres Festival, The Breadwinner.
Training activities
We do believe an education in equality and diversity would eradicate inequality in the film industry. These sessions, targeted at an specialised audience, were attended by a total of 1,047 people, with 407 attendees in debates and 640 in colloquia.
For this reason, we organised 13 educational and training activities that analysed the audio-visual sector from an integral perspective.
We held different activities: 2 round tables with festivals programmers and directors, 1 debate with producers, 2 professional workshops, 1 master class, 1 talk between two producers, 1 lecture given by a director and 5 talks with directors. We counted on the active participation of 25 professionals from Chile, Colombia, France, Italy, Peru, Spain, Sweden and the USA.
Director Claudia Llosa (Peru) gave a master class at the Espacio Fundación Telefónica.
Talk between Belén Atienza, from the Suspense Entertainment production company and Elena Manrique, member of the Cine por mujeres Festival Programming Committee.
Debate on Women Film Producers’ visibility in Spain. Participants: María Angulo, Lolimax Films; Pilar Benito, President of the National Cinema Association, Morena Films; María Luisa Gutiérrez, Bowfinger; Puy Oria, President of the Madrid Audio-visual Association, Oria Films and María Zamora, Avalon. Hostess: Cristina Andreu (CIMA Vice-president), Espacio Fundación Telefónica.
Round table Does a glass ceiling for women exist in Latin American Film Industry? Directors: Chus Gutiérrez, Spain; Laura Mora (Colombia); Marcela Said (Chile). Moderator: Ana Palacios, Mujeres de Cine Project manager. Auditorium, Alcalá 31, Comunidad de Madrid.
Directors Chus Gutiérrez (Spain); Ana Palacios, Mujeres de Cine Project Manager; Diego Mas Trelles, Cine por mujeres Festival Co-Director; Directors Marcela Said (Chile) and Laura Mora (Colombia).
Workshop on Script and Project Development with Simona Nobile EWA European Women’s Audiovisual Network (Italy) at the Auditorium Alcalá 31, Comunidad de Madrid.
Workshop on Women-Led Films Access to Founding and Distribution with Debra Zimmerman, Executive Director of Women Make Movies, USA.
Lecture by Marcela Said, Director, Chile. Host: Teresa Toledo, Film specialist at the Casa de America.
Director Laura Mora (Colombia) at the pre-release of her film: Killing Jesus, at the Casa de América.
Impact on the Media
From the media point of view, the first edition of the “Festival de Cine por Mujeres” has shown, in global figures, an important presence, especially highlighting audience numbers, which reached 124,054,347 among readers and viewers
More than 30 interviews and more than 435 news references collected by our clipping service from printed and on-line press, together with, at least, 7 television pieces and 34 radio mentions offer an estimated return on investment of 1.454.554€.
70,80% of the appearances occurred on digital media and 18,62% on printed press, the remaining percentage corresponds to agency mentions (1,15%), radio (7,82%) and television (81,61%). The whole information appeared in April, month in which the festival took place.
46,90% of the information has been published in national media, and it is worth noting that 18,54% has been published in international coverage media. Globomedia.com and El País have been the media that published the largest amount of news.
The average value of radio appearances is about 1.598€ for 20’’ spot, while television appearances can not be rated as it has been broadcasted by public television wich does not contain commercials.
Press conference with the presence of 75 journalists at the Sala Cervantes, Casa de América.
Reporters on the opening evening at the Palacio de la Prensa.
This success with both the audience and the press would not have been possible without the intervention of the participants, the attendants, the media and without the invaluable cooperation of the sponsors of this first edition.
With this statement we want to share with you these good results and express our heartfelt thanks. Without your collaboration we would not have been able to meet the 10 objectives that we had set at the beginning of the project.
With great confidence that the 2018 Cine por Mujeres Festival is going to bring benefits to both women and the Spanish Audio-visual Industry, we bid farewell.
Carlota Álvarez Basso and Diego Mas Trelles
Directors
The Cine por mujeres Madrid International Film Festival is a challenging wager that explores the possibilities of films made, written, produced or devised by women, while highlighting the commitment of institutions, companies and sponsors that make it all possible.
Without you, none of this would be possible: MANY THANKS!
